https://karinaperezfajardo.com/work daily 1.0 2026-02-22 https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/cee8c0d2-b171-407f-b2ca-8c9b5ccc665e/ezgif.com-gif-maker.gif Work - Match: Onboarding Reskin Match: Onboarding Reskin https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/50d4d5c6-1d26-4d8f-a6f7-be3aeb2251aa/Work+Page+-+Cover.png Work - Match: Creating a New Brand and Design System for CRM Product Design https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/5dbd8c53-fbcc-491b-9005-19963b6823fa/Ezgif+-+Work+Page+-+Cover.png Work - Match: Adding Gender Inclusiveness Product Design https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/54929864-1544-4e34-878f-d4a3428bdced/Work+Page+-+Cover.png Work - Credit Karma: Transforming Direct Deposit into a Financial System Match: Monetization Initiatives Case Study Coming Soon https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/edbbaac9-e3a0-4e09-87ef-d78073e6b400/Work+Page+-+Cover+2.png Work - Match Group: Launching Stir, a New Dating Product for Single Parents Product Design https://karinaperezfajardo.com/about daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/6aa9bb43-376b-4f05-920c-e17ef3894b28/Self-portrait%401x+%4075%25+scale+3.png About - Make it stand out Artwork by Bumin Kim. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/a84029c3-a747-4f66-b47d-549ebf2b432e/697CD372-79B4-46BC-906C-82DC2330C25C.jpg About - Make it stand out Landmark Cuadrángulo De Las Monjas. Fun fact—the Mayans played fútbol here. https://karinaperezfajardo.com/work/match-onboarding-reskin daily 0.75 2026-11-06 https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/e9294f50-03b5-4fd5-923e-6a2f7145a521/ezgif.com-Twitter+Comments.png Match: Onboarding Reskin - Product Design https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/8d836a3e-3a01-4358-a942-a751a3eaa6d5/ezgif.com-Under+Consideration+Comment.png Match: Onboarding Reskin - Product Design https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/c44a2458-0227-46ec-9976-277b61b1af86/ezgif.com-Flows+before+the+rebrand+4x+-+second+gray+colored+background+fixed+android.png Match: Onboarding Reskin - Product Design - Make it stand out Overview of the onboarding flows before the rebrand. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/0ad717e2-3e9f-444a-a096-f8377eda7d0c/COLLINS_MATCH_08-649a24.jpg Match: Onboarding Reskin - Product Design - Make it stand out Screenshot of the brand guidelines provided by Collins. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/4566cbd0-adfc-48af-bdd5-94e3b5cd8566/ezgif+-+getting+buy+in+-+fixed+gray.png Match: Onboarding Reskin - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/8a137f61-fde8-4065-b28a-9d0a8720e626/Round+1+Examples+-+2x+-+60+resolution.png Match: Onboarding Reskin - Product Design - Make it stand out Preview of round one explorations. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/1030ad0a-29df-4d33-8fef-b4c03cf8a653/ezgif.com+-+iOS+Lara-min.png Match: Onboarding Reskin - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/307d3602-197f-4615-9350-cc807c5b7a72/ezgif-Final+Solution+2.png Match: Onboarding Reskin - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/069b31a1-a53e-4754-a399-633b366836c8/iOS+Onboarding+Flow+shorter+background+2-4x-60+resolution.jpg Match: Onboarding Reskin - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://karinaperezfajardo.com/work/match-gender-inclusiveness daily 0.75 2026-11-06 https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/89f2f5b0-17d4-48cb-b4d7-f2df42bbf20b/Ezgif+-+Case+study+opening+image.png Match: Gender Inclusiveness - Product Design - Make it stand out Overview of the onboarding flows before the rebrand. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/64d244bc-2b67-43c1-83dc-da725887bb1c/Before%2Bscreens.png Match: Gender Inclusiveness - Product Design - Make it stand out Overview of the onboarding flows before the rebrand. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/d391eb20-6616-472d-b02a-53ca426592f1/Registration+Explorations+4x.png Match: Gender Inclusiveness - Product Design - Make it stand out Before (left) and after (right) rebrand. Illustration by Lee Kyutae. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/95f499f2-eac4-45a8-b341-75c9e5469cca/Registration+Solution.png Match: Gender Inclusiveness - Product Design - Make it stand out Before (left) and after (right) rebrand. Illustration by Lee Kyutae. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/cec004a6-8bae-40ca-8d82-a72921d31e69/iOS+Lara+Registration+Flow+%E2%80%93+Happy+Path+4x.png Match: Gender Inclusiveness - Product Design - Make it stand out Before (left) and after (right) rebrand. Illustration by Lee Kyutae. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/c3e4702a-1c1a-49e9-8257-6d15e6d8a31d/iOS+lara+registration+4x+pre-composed+%28from+Media+Enconder%29-cropped-onlineConverter.gif Match: Gender Inclusiveness - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/c4d23a95-3101-4fac-97c7-10c96f95d661/Part+2+Before+Screens+%40+4x.png Match: Gender Inclusiveness - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/6292deb8-83ae-4490-a7d8-0585acb22b60/Edit+Profile+Explorations+4x.png Match: Gender Inclusiveness - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/28c4aad1-bd01-48d6-8c48-d35040d3b1eb/iOS+Edit+Profle+Flows+%40+4x.png Match: Gender Inclusiveness - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/174bb702-3b2a-4c1b-9ef4-9534c1d150ea/Edit+Profile+Gender+Solution+%40+4x.png Match: Gender Inclusiveness - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/4986e18e-7df3-414c-95ec-3a4151d0d99f/Changing+gender+Pre-comp+%28from+Media+Encoder%29-cropped-onlineConverterGif.gif Match: Gender Inclusiveness - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/ee79fbc1-d5be-42bf-a6e3-971f19ac57ca/Changing+interested+in+Pre-comp+%28from+Media+Enconder%29-cropped-onlineConverter.gif Match: Gender Inclusiveness - Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://karinaperezfajardo.com/work/match-crm daily 0.75 2026-11-06 https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/74cac0c8-e9dc-4152-9e2d-9bd7576878f1/Case+study+opening+image.png Match: New Brand and Design System for CRM - Make it stand out Overview of the onboarding flows before the rebrand. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/f1a9417f-11f6-4196-9a8b-b5f502c32d5a/CRM+Before.png Match: New Brand and Design System for CRM - Make it stand out Overview of the onboarding flows before the rebrand. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/006223ec-c517-470b-9bb6-76c7e0f60199/Registration+Confirmation+Work+Process.png Match: New Brand and Design System for CRM - Make it stand out Before (left) and after (right) rebrand. Illustration by Lee Kyutae. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/1478e8a3-45df-4cb4-acdc-2d60ca9ed18e/Premium+Subscription+Work+Process.png Match: New Brand and Design System for CRM - Make it stand out Before (left) and after (right) rebrand. Illustration by Lee Kyutae. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/f2b4f886-6564-4d32-bf80-58ea1b2b0c84/Rebrand+Launch+Announcement+Concepts.png Match: New Brand and Design System for CRM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/59e1a696-5ad0-404a-9a3e-fd4c162aaa75/Rebrand+Launch+Announcement+Final+Solution.png Match: New Brand and Design System for CRM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/ecbd73d5-0fba-4488-8dce-c5aa1dc966a0/Figma+Handoff.png Match: New Brand and Design System for CRM - Make it stand out Preview of round one explorations. https://karinaperezfajardo.com/work/match-stir daily 0.75 2026-11-06 https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/8f037880-d313-402d-a459-cdd9c77dd2a3/ezgif-Overview+of+Mobi+Onboarding+Flow.png Match: Launching the New Dating Product Called Stir - Make it stand out Overview of Match’s mobile web (also known as Mobi) onboarding experience. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/9a57a8e3-d0db-4082-9abc-8140bc796c07/Single+Parents+by+the+Numbers_No+Shadows.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/8864c644-00a2-4843-b1c6-2b6394edb2cf/Single+Parent+Pain+Points+On+Mainstream+Dating+Apps_No+Shadows.png Match: Launching the New Dating Product Called Stir - Make it stand out Insights from Match Group case study. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/b6418a95-bdcc-4c10-b24d-3c39aa3bbeb4/CNN+Interview.png Match: Launching the New Dating Product Called Stir - Make it stand out CNN Business Interview https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/65eff53a-ef29-4c9c-8690-3fbe9d8739c2/Benefits.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/fa4e26bb-c726-471f-a386-5ec9e7081af2/Brand+Workshop.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/f42d32ee-ba07-4eda-9d65-5705f6581d17/Logo%2C+App+Store+and+Type+Assets.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/e2c385f1-731b-4235-b252-0d995f039b2e/Match+Mobi%27s+Onboarding+User+Flow+Constraints.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/22b857a8-8047-4e45-81e1-c4f624074955/Problem+Diagnosis.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/9b2195e3-2bf9-404e-9004-3f250c6777ba/Mobi+Onboarding+Flow+Changes+%28Match+to+Stir%29.png Match: Launching the New Dating Product Called Stir - Make it stand out Had the constrain of using Match’s Mobi’s onboarding flow to build Stir’s Mobi onboarding flow. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/068f22f3-5d0e-4e5b-9c87-f6760c3b8733/Landing_Page_for_After_Effects_layout_for_portfolio_website_3.gif Match: Launching the New Dating Product Called Stir - Make it stand out Landing Page https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/45e85b44-8139-4d3a-8071-b7b93ca9b251/Profile+Capture+Primer+Page.png Match: Launching the New Dating Product Called Stir - Make it stand out Profile Capture Primer Page https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/af87be20-5b37-408c-ba78-a19bcf6c4191/Profile-Capture-QA-Strategy-Fina.gif Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/66e3bf40-3a13-467b-b486-e30695bdad73/It%27s+Sunday+morning+question.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/50c737c2-8c02-4e7a-a2ca-5580c4da7879/Night+owl+or+early+bird+question.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/a0c98537-3ddb-46f1-8393-921d2c73968a/What%27s+your+email_.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/2bc5b5cd-2072-410d-a856-c235901da073/Screen+Shot+2022-01-04+at+11.11.08+PM.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617ae1e67323157ab8dfb9fc/3c1bb1fa-ebfa-4e20-aa2c-9dad65d19440/Business+Impact.png Match: Launching the New Dating Product Called Stir - Make it stand out Whatever it is, the way you tell your story online can make all the difference.